183 million viewers watched the Eurovision Song Contest this year. – Peter Dejong / AP / SIPA
A good year for Eurovision. The biggest live musical spectacle in the world according to the promoters of the event, has attracted 183 million viewers and was popular with young people. The audience rate in the 36 countries which broadcast the final on May 22 in Rotterdam, which crowned the Italian rockers of the group Måneskin, reached 40.5%, i.e. 4 points more than in the previous edition in 2019, a specified a press release from the European Broadcasting Union which is organizing the competition.
And the progression among young people aged 15 to 24 jumped 7 percentage points to 52.8%. The event’s YouTube channel recorded 50.6 million unique viewers in 234 countries, 71% of whom were 18-34 years old.
99% of Icelandic viewers watching the competition
“The immense success of Måneskin and so many other songs this year demonstrates that the impact of the Eurovision Song Contest is stronger than ever, even in its 65th year,” said Martin Osterdahl, Executive Supervisor of the event that turned kitsch into an art.
In Italy, the country of the winners Måneskin, the final of the competition had its best audience since 2011. In the Netherlands, 78.5% of viewers had their eyes riveted on the show. But that’s far from Iceland, which once again proved its love for this show: 99.9% of Icelandic viewers were tuned into the contest on May 22.