Amazfit presents a new, bold brand identity for the worldwide market launch of a smartwatch that inspires everyone to UP YOUR GAME

10/12/2021

NEW YORK, Oct. 6 / PRNewswire / – Amazfit is a Zepp Health brand with over 100 million devices shipped

Amazfit, a global leader in wearables and intelligent technologies, has unveiled a new brand identity that celebrates self-expression and more clearly reflects the values ​​and lifestyle of its customers.

Amazfit is a brand owned by Zepp Health (NYSE: ZEPP), which has shipped over 100 million devices since 2014. In an ever-changing world where customers are faced with endless possibilities and evolving moods, feelings and goals that change over time in different environments, the Amazfit brand offers endless possibilities and demonstrates passion, spontaneity and optimism.

The new identity reflects this through a wide range of strong colors and a playful further development of the Amazfit logo.

“We have become a part of people’s lifestyle – we help them express their personality, energy and attitude. So we decided to renew and improve the Amazfit brand to better express our vision and encourage people to live healthier lives. For the first step of this journey, I am excited to show you the new Amazfit logo. It represents a colorful world and shows the value of inclusion, “said Huang Wang, CEO of Amazfit .

Amazfit’s vision is to free more people, to live their passions and to freely express their thirst for action. Amazfit does this by developing dynamic and stylish technology products that promote self-expression and positive self-image, celebrate life, and allow customers to enjoy life to the fullest. Amazfit’s extensive portfolio already includes a range of stylish and sporty smartwatches and bracelets, fitness equipment and earphones.

Now Amazfit goes one step further and inspires people to implement the company’s motto, Up Your Game.

Amazfit has teamed up with the leading fashion pioneers HELIOT EMIL (TM) and Christian Cowan, who both felt the desire to implement the motto Up Your Game and have integrated Amazfit into their shows at the Paris and New York fashion weeks. Christian went one step further and became an Amazfit Experience Consultant for the GTR 3 and GTS 3 series.

The collaboration with the fashion designers comes at the time when Amazfit launches its new GTR 3 and GTS 3 series – a range of cutting-edge health and fitness functions, packaged in three slim and elegant smartwatch models. All are designed in such a way that users can implement the company motto Up Your Game without having to forego their personal style. The GTR 3 Pro, GTR 3 and GTS 3 are designed to help people navigate their digital lives effortlessly and find balance and success.

The Amazfit GTR 3 and GTS 3 series are fashionable and easy-to-use smartwatches with comprehensive health and fitness monitoring and ultra-long battery life, based on the intuitive Zepp OS.

The Amazfit GTR 3 and GTS 3 series will be available in Europe (Germany, France, Italy, Great Britain) from October 11th, in Spain from October 18th; in the US, the GTR 3 and GTR 3 Pro will be available on October 11 and the GTS 3 on October 20.

Information about Amazfit

Amazfit is a leading global smart wearables brand that offers a wide range of products, including smart watches and bracelets, TWS headphones, and health and fitness devices such as smart treadmills and smart body composition monitors. Our brand essence is Up Your Game, and we encourage our users to live their passions and express their drive freely.

Amazfit is a brand owned by Zepp Health (NYSE: ZEPP), which has shipped over 100 million devices since 2014 and whose products are available in over 90 countries and regions. More information is available at www.amazfit.com

PR contact details:

For more information on prices and product images, please contact:

Nic Corns, PR Director, Make Honey +44 7954 390132 [email protected]

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