The Petit Potin gazette can be printed each time, with the photos published by the participants. – Little Gossip
- An Alsatian start-up, Petit Potin, has launched an app for families.
- Each member can post photos and let others comment. Then the whole is printed in a paper newspaper intended, generally, for the grandparents.
- This type of product, in a different version, has been around for several years, especially from the market leader, Famileo.
- “I wanted to offer an app to reunite families and where the reader is placed at the heart of the conversation,” sums up the creator Mathieu Ruhlmann.
“Antoine has just succeeded in his first steps”, “Emma discovers the sea” or “this weekend, we were skiing with friends”. This is the type of messages, accompanied by photos, that many (great) grandparents discover each month in their monthly gazette.
In recent years, these paper newspapers supplied by families have been arriving in thousands of letter boxes in France. With a market leader: the Breton company Famileo. But it is not alone: in Alsace, a start-up has just been launched,
Little Gossip, and claims some improvements vis-à-vis its big brother.
“The reader is placed at the heart of the conversation”
“I had subscribed my grandmother and she was delighted but I was quite frustrated”, admits the entrepreneur Mathieu Ruhlmann, before explaining. “First, because we couldn’t put smileys in our comments, which often says a lot about our intonations. Then because it was not possible to interact on the publications of others. Everyone put their photo and that’s it, so it lost half of their interest. I wanted to offer an app to reunite families and where the reader is placed at the heart of the conversation. “
On Petit Potin, all the members of a family can react, write, like all the publications of their group. “Then we find these comments in the paper version of 15 pages, within the limits of the available space. They make it possible to provide content. For having tested it with my grandmother, she reads and rereads everything several times. It allows him to read the little family gossip! “, Boasts the 36-year-old start-uper, already at the origin of Gotennis, an application to connect yellow ball practitioners.
Another novelty claimed by the small Alsatian company, a different newspaper front page each month. “This is the most liked photo that will go, with calls from Une on other publications that will have caused a reaction”, adds Mathieu Ruhlmann, specifying that the entire layout is automatic. “We just have fun and share with the family. ”
Officially launched last December, Petit Potin today brings together “2,000 users, around 1,000 families from all over France and abroad”. For a 100% Alsatian production, with a head office in Illkirch-Graffenstaden, right next to the printing house in Strasbourg. “We are beyond the forecasts of the business plan”, assures the creator, who admits not living on it for the moment. He works there and got closer in particular to Ehpad. Where the subscription could be offered to each family of residents.