Admittedly, the entrance to the headquarters of the Awo district association in Markt Schwaben – framed between the bicycle shop, snack bar and betting office – is not the prettiest corner in the Ebersberg district. Apparently, however, it is beautiful enough not to be allowed to be spoiled by an advertising poster. That has now been decided by the Munich administrative court at an on-site meeting. An advertising company had complained that the market town had refused to hang a banner over two square meters on the side wall of a building. There are already three banners at this point, but they are smaller and do not serve the purpose of external advertising. That is exactly what the intention of the new illuminated advertising space would have been, the posters of which were to be replaced every two weeks.
However, a statute that the Markt Schwaben Building Committee issued a few years ago speaks against this. In this, the town center is classified as particularly worthy of protection, advertising systems with more than two square meters are not permitted in a precisely defined area. At its border, however, is the corner that the administrative judges had to deal with. The advertising company’s lawyer argued with the surrounding buildings. “It is questionable whether this is still the historic town center,” he said of what, from his point of view, was not really uniform. Building authority manager Walter Rohwer countered this by saying that something had been thought of when it came to the statutes. “It wasn’t just created at the desk.” Together with a city planner, they had a close look at the area in question.
And the administrative judges also followed the view of the market. Chairman Cornelia Dürig-Friedl, who had no doubts about the legality of the statutes, said the advertising system was in the field of view of the town center. Her conclusion: “There’s nothing!”