Adidas: The New Man and the Old Shoes of Kanye West – Economy

Of all the bad solutions that have been put forward, this is the best: Adidas will sell the designer shoes designed by controversial US rapper Kanye West and donate most of the proceeds to organizations fighting against the racism and anti-Semitism Kanye West is exposing lays. All the alternatives discussed, namely destroying the sneakers worth well over half a billion euros, or selling them regularly and directing the profit into the company coffers, would have been either ecological madness or would have cost Adidas the credibility that a brand manufacturer has needs.