How do you turn a bad patch into an opportunity? The collaboration between Adidas and Kanye West (or Ye) ended after the anti-Semitic remarks made by the American rapper. German sportswear maker Adidas is now looking to get rid of its stock of Yeezy trainers after breaking off its collaboration in October. He announced on Thursday that he would sell some of the stock and donate the profits to NGOs.
“For the past four months, we have been trying to figure out what to do with it (stocks of sneakers). Burning the goods is not the solution”, explained Bjorn Gulden, the boss of the group, during the general meeting of the group.
Destroy them, not a solution
“After talking to all the NGOs and many organizations that have been hurt by Kanye, all say no, it’s not the solution” to destroy them, added the boss of Adidas.
“What we’re trying to do now is sell some of that merchandise and donate money to organizations that are helping us that have also been harmed by Kanye’s statements,” he said. announcement. Logically, the rapper, who now calls himself Ye, should also receive a percentage of the sale.