Get vaccinated to go to the movies or to “spoil the lives” of unvaccinated people? Here are the readable messages on posters diverted on social networks. On a poster urging to receive a third dose of vaccine against Covid-19, we can read this message next to a photo of a young man who has just been vaccinated: “Never two without three. From 18 years old, consider validating your third dose to validate your cinema ticket. “
On the second image, next to a young woman and the Toulouse town hall logo, we read this message: “Antivax pourrissons-lui la vie!” Let’s get vaccinated! “
The first image hijacks a campaign targeting students. She was thus relayed on the sites of several French universities. It reads: “Never two without three. From 18 years old, think about your third dose to validate your health pass. “
This photo of the young man posing with a mask and the T-shirt pulled up over the shoulder has been an international hit: a German university and the Canadian public health agency have it too. used in campaigns to encourage vaccination against Covid-19. Danish studio Jacob Lund
has realised this shot and uploaded it to the shutterstock site, which is an image bank.
The photo of the young woman used in the second hijacked poster was taken by the same studio. On the original poster of the Toulouse town hall, we can read “Covid-19, let’s spoil his life! Let’s get vaccinated! ” The image has been posted on the town hall’s Facebook account on August 19, 2021.