The catchphrase “Female Empowerment” works well in advertising slogans. But selling products to women is far from being a feminist feat – also because only a small target group benefits from it.
Femtech industry: Gender equality cannot be bought
![](https://allnewspress.com/wp-content/uploads/2024/05/1715514634_Femtech-industry-Gender-equality-cannot-be-bought-980x400.jpeg)
The catchphrase “Female Empowerment” works well in advertising slogans. But selling products to women is far from being a feminist feat – also because only a small target group benefits from it.